SALES & MARKETING

Sales Promotion
Product or Service Sales Promotion
01A  Catalog
01B   Sales Kit/Product Information Sheets
01C   Menu
01D   Campaign

Packaging
02A   Single Unit
02B   Campaign

Point of Purchase
03A   Counter Top
03B   Free Standing

Collateral Material
04   Stationery Package
05   Printed Annual Report

Printed Newsletter
06A  Single Newsletter
06B  Campaign

Brochure
07A  Single Unit
07B  Campaign

Publication Design
08A   Cover
08B   Editorial Spread or Feature
08C   Cover/Editorial Spread or Feature (Series)
08D   Magazine Design
08E   Book Design

Special Event Material
09A   Card, Invitation, Announcement
            (Single Unit)
09B     Card, Invitation, Announcement
              (Campaign)

DIRECT MARKETING

Direct Mail
10A    Flat—Single Unit
10B    Flat—Campaign
10C   3D/Mixed—Single Unit
10D   3D/Mixed—Campaign

Specialty Advertising
11A    Apparel
11B    Other Merchandise
11C    Campaign

Public Service
Public Service Collateral
12A    Brand Elements
12B    Annual Report (printed or digital)
12C   Brochure/Sales Kit

Public Service Direct Marketing
& Specialty Advertising
13A    Single Unit
13B    Campaign

Advertising Industry Self-Promotion
Collateral
14    Brand Elements
15    Direct Marketing & Specialty
       Advertising (printed or digital)
16    Special Event Materials (printed or digital)

PRINT ADVERTISING

Magazine Advertising
17A    Full Page Or Less (Single Unit)
17B    Spread, Multiple Page or Insert
17C    Campaign

Magazine Self-Promotion
18A    Single Unit (Any Size)
18B    Campaign

Newspaper Advertising
19A   Fractional Page (Single Unit)
19B    Full Page (Single Unit)
19C    Spread or Multiple Page (Single Unit)
19D    Specialty Advertising (Single Unit)
19E     Campaign

Newspaper Self-Promotion
20A   Single Unit (Any Size)
20B   Campaign

Branded Content & Entertainment
21    Branded Content & Entertainment
        (Any Print Medium)

Public Service
22    Public Service Print Advertising

Advertising Self-Promotion
23   Advertising Industry Self-Promotion
       (Print Advertising)

OUT-OF-HOME &
AMBIENT MEDIA

Ambient Media
Guerrilla Marketing
24A   Single Occurrence
24B   Campaign

Installations
25A   Single Installation
25B   Multiple Installations

Events
26A   Single Event
26B   Multiple Events

Out-Of-Home
Poster
27A    Poster (Single Unit)
27B    Poster (Campaign)

Outdoor Board
28A    Flat (Single Unit)
28B    Super-sized, Extension/Dimensional,
           Digital or Animated (Single Unit)

Mass Transit/Airlines
29A    Interior (Single)
29B    Exterior (Single)

Site
30A    Interior (Single)
30B    Large Venue (Single)
31       Out-Of-Home Campaign

Out-Of-Home Self-Promotion
32A    Single Unit
32B    Campaign

Public Service
Public Service Out-Of-Home
33A    Poster
33B    Out-Of-Home
33C    Campaign

Public Service Ambient Media
34A   Single Occurrence
34B   Campaign

Advertising Industry Self-Promotion
35    Advertising Industry Self-Promotion
           Out-Of-Home

36   Advertising Industry Self-Promotion
       Ambient Media

ONLINE/INTERACTIVE

Websites
37A   Consumer
37B    B-to-B
37C   Microsites

Social Media
38A   Single Execution
38B   Campaign

Apps
39A   Mobile App
39B   Website Based App
39C   Games
39D   Tools & Utilities

Advertising & Promotion
40    Web Banner Ad or Website Takeover
41    Campaign
42    Email

Blogs & Digital Publications
43    Blogs
44    Digital Publications

Branded Content & Entertainment
45    Branded Content & Entertainment
        for Online/Interactive

Public Service
46A   Public Service Online/Interactive
46B   Public Service Online/Interactive
          Campaign

Advertising Industry
Self-Promotion
47   Advertising Industry Self-Promotion
       Online/Interactive

FILM, VIDEO & SOUND

Radio Advertising
Radio Advertising / Local
48A    Single Spot :30 seconds or less
48B    Single Spot more than :30 seconds
48C    Campaign

Radio Advertising—Regional/National
49A    Single Spot :30 seconds or less
49B    Single spot more than :30 seconds
49C    Campaign

Radio Self-Promotion
50A    Single Spot (Any Length)
50B    Campaign

Television Advertising
Television Advertising—Local (One DMA)
51A   Single Spot :15 or less
51B   Single Spot :30 seconds
51C   Single Spot :60 seconds or more
51D   Campaign

Television Advertising—Regional/National
52A   Single Spot (Up to 2:00)
52B   Campaign

TELEVISION SELF-PROMOTION

Television Self Promotion / Local
53A    Single Spot (Any Length)
53B    Campaign

Television Self-Promotion—Regional or National
54A   Single Spot (Any Length)
54B   Campaign

Online Film, Video & Sound
Internet Commercial
55A   Single Spot (Any Length)
55B   Campaign

Podcast
56A   Single Podcast
56B   Campaign

Webisode(s)
57A   Single Webisode
57B   Series

BRANDED CONTENT & ENTERTAINMENT

Branded Content & Entertainment
For Online Film, Video & Sound
58A   Single Entry (:60 seconds or less)
58B   Single Entry (more than :60 seconds)
59      Branded Content &
          Entertainment For Television
60     Branded Content & Entertainment
          (Non-Broadcast)
61      Branded Content &
         Entertainment Campaign

Cinema Advertising
62    Movie Trailer
63    In-Theatre Commercials or Slides

Sales Promotion
64    Audio/Visual Sales Presentation

Music Videos
65    Music Video

Public Service
66    Public Service Television
67    Public Service Radio
68    Public Service Online Film,
        Video & Sound
69   Public Service Non-Broadcast Audio/Visual
70   Public Service Campaign

Advertising Industry Self-Promotion
71    Advertising Industry Self-Promotion
       Film, Video & Sound

CROSS PLATFORM

Integrated Campaigns
72A    B-to-B Campaign (Local)
72B    B-to-B Campaign (Regional/National)
72C   Consumer Campaign (Local)
72D   Consumer Campaign (Regional/National)
73      Integrated Brand Identity Campaign
          (Local or Regional/National)
74       Integrated Branded Content Campaign
          (Local or Regional/National)

Online/Interactive Campaign
75   Online/Interactive Campaign

Public Service
Public Service Campaigns
76    Integrated Media Public
        Service Campaign

Advertising Industry Self-Promotion
77   Ad Club or Marketing Club

Advertising Industry Self-Promotion Campaigns
78A   Single Medium Campaign
78B   Integrated Media Campaign

ELEMENTS OF ADVERTISING

Copywriting
79    Copywriting

Visual
80     Logo Design
81      Infographic

Illustration
82A  Illustration (Single)
82B   Illustration (Series)

Still Photography
83A  Black & White (Single)
83B   Color (Single)
83C  Digitally Enhanced (Single)
83D  Campaign
84     Art Direction

Film & Video
85   Cinematography
86   Animation, Special Effects or Motion Graphics
87    Video Editing

Sound
88A   Music Without Lyrics
88B   Music With Lyrics
89      Voiceover Talent
90      Sound Design

Digital Creative Technology
91    Interface & Navigation
92   Responsive Design
93   GPS & Location Technology
94   Augmented Reality
95   Mobile Interaction
96   User Experience
97    Data Driven Media
98   Innovative Use of Interactive/Technology