SALES AND MARKETING

Sales Promotion
Product or Service Sales Promotion
S01A    Packaging
S01B    Point of Purchase

Collateral Material
S02    Stationery Package
(Single or Multiple Pieces)
S03    Printed Annual Report or Brochure
S04    Special Event Materials
(invitations, announcements, cards, etc.)

Publication Design
S05A    Cover
S05B    Editorial Spread or Feature
S05C    Cover/Editorial Spread or Feature
(Series)
S05D    Magazine DesignS05E Book Design

Direct Marketing
S06    Direct Marketing

PRINT ADVERTISING

Magazine Advertising
S07A    Single (Full Page or Less)
S07B    Campaign

Newspaper Advertising
S08A    Single (Full Page or Less)
S08B    Campaign

OUT-OF-HOME &
AMBIENT MEDIA

Out-of-Home
Poster
S09A Single
S09B Campaign

Outdoor & Transit Advertising
S10A Outdoor Board (Flat or 3D)
S10B Mass Transit (Interior or Exterior)
S10C Campaign

Ambient Media
Guerrilla Marketing, Installations and Events
S11A Single Occurrence or Installation
S11B Campaign

ONLINE/INTERACTIVE

Websites
S12 Website (Desktop or Mobile)

Social Media
S13A Single Execution
S13B Multiple Platforms (Campaign)

Apps
S14 App (Mobile or Web-Based)

Advertising & Promotion
S15A Web Banner Ads or Website Takeovers
S15B Campaign

Blogs & Digital Publications
S16 Blogs
S17 Digital Publications

FILM, VIDEO & SOUND

Radio Advertising
S18A Single
S18B Campaign

Television Advertising
S19A Single
S19B Campaign

CROSS PLATFORM

Integrated Campaigns
Integrated Advertising Campaign
S20 B-to-B Campaign
S21 Consumer Campaign

Integrated Brand Identity Campaign
S22 Integrated Brand Identity Campaign

ELEMENTS OF ADVERTISING

Copywriting
S23 Copywriting

Visual
S24 Logo Design

Illustration
S25A Single
S25B Campaign

Still Photography
S26A Black & White, Single
S26B Color, Single
S26C Digitally Enhanced, Single
S26D Campaign
S27 Art Direction

Film, Video & Sound
S28 Cinematography
S29 Animation or Special EffectsS30 Music and Sound Design

Digital Creative Technology
S31 Digital Creative Technology